Week 11: Project 3 Feedback

In this tutorial my group compiled the research we had done on the project 3 brief and created a set of objectives to direct our creative thinking. Our objectives were to;

• Create affordable, quality coffee

• Create an Australasian brand identity through creating a recognisable logo, uniform, loyalty cards, Facebook page and shop front

• Create a brand desirable to students, professionals and local workers 

• Illustrate the brands identity; it is cost friendly, has flavoursome products and identifies locally 

• Cater to all stakeholders needs and desires                          

• Maintain competitively low prices 

In acquiring feedback from Raghu and creating objectives from our research framework my group and I have a general outline, propelling our design approach. From this point we are going to produce multiple concepts which we will evaluate and converge based on the criteria above. (Raghavendra Reddy, Gudur, 2014)

Sarah McGill
u3115075

Reference:
Dr. Raghavendra Reddy, Gudur, R-R.G (2014), 8600 Graphic Design Thinking and Research, Lecture 8, Week 10: Concept evaluation and design ethics. Retrieved from http://learnonline.canberra.edu.au/course/view.php?id=11754.