Week 10: Project 3 scoping document review and discussion

In this tutorial we discussed the Project 3 outline, common mistakes made in report research and discussed our project scoping so far. My group edited our scope to align to Raghu's discussed concepts and processes and came up with specific research points that we could distribute amungst each of us, these included;

• Target group; Age group (demographic), narrowing the briefs target market.
• Coffee consumers in Australia; price, quantity per day/week, capacity/size,  preferred type of coffee.
• Competition; cafes, franchisees, successful and unsuccessful coffee brands.
• Indonesian and Australia coffee production; processes, whats involved.

With this information we are looking to define a specific problem and address the clients wants and needs. This means we can produce a concept and start proposing and creating ideas. We are looking to include both Qualitative and Quantitate data in our research. Our project scope is also being changed and developed as we progress through the introductory stage of this project.
By the end of next week we are hoping to have our background research completed and an general outline of our report and design approach. This will be possible by taking our research and making a list of criteria or objectives that will guide our ideation, and concept evaluation process in converging an appropriate design solution. (Raghavendra Reddy, Gudur, 2014)

Sarah McGill
u3115075


Reference:
Dr. Raghavendra Reddy, Gudur, R-R.G (2014), 8600 Graphic Design Thinking and Research, Lecture 8, Week 10: Concept evaluation and design ethics. Retrieved from http://learnonline.canberra.edu.au/course/view.php?id=11754.