In this tutorial we presented our final group presentations. The feedback we received was to highlight why our design identity would make the business different from other competitors in the market. I believe our design solution was effective in relation to the brief we were given because our design elements were within a realistic price range to continually maintain cheap production costs and we provided a cohesive design theme that illustrated the companies product, service and value across all deliverables.
What we could have improved on in our presentation would be to have clearer, less cluttered presentation slides. This is also relevant for the executive hand out. Instead of putting dot points of information, just displaying images of our design deliverables would be clearer for the reader to understand. Further explanation of the design process and why it would be successful would also improve our design pitch.
Sarah McGill
u3115075
Reference:
Unknown author (2014), Kopi shop (coffee shop). Retrieved from http://learnonline.canberra.edu.au/course/view.php?id=11754
In this tutorial my group compiled the research we had done on the project 3 brief and created a set of objectives to direct our creative thinking. Our objectives were to;
- Create affordable, quality coffee
- Create an Australasian brand identity through creating a recognisable logo, uniform, loyalty cards, Facebook page and shop front
- Create a brand desirable to students, professionals and local workers
- Illustrate the brands identity; it is cost friendly, has flavoursome products and identifies locally
- Cater to all stakeholders needs and desires
- Maintain competitively low prices
In acquiring feedback from Raghu and creating objectives from our research framework my group and I have a general outline, propelling our design approach. From this point we are going to produce multiple concepts which we will evaluate and converge based on the criteria above. (Raghavendra Reddy, Gudur, 2014)
Sarah McGill
u3115075
Reference:
Dr. Raghavendra Reddy, Gudur, R-R.G (2014), 8600 Graphic Design Thinking and Research, Lecture 8, Week 10: Concept evaluation and design ethics. Retrieved from http://learnonline.canberra.edu.au/course/view.php?id=11754.
