Today we focused on the first assignment, the concept report. We talked in our groups and with Rahgu about how we are going to approach this brief in regards to our problem formulation, research, ideas and concepts. We all asked questions about anything that we did not understand and went over the report structure that is expected. As mentioned in the week 5 lecture 'Ideation' by (Raghavendra Reddy, Gudur, 2014), defining and framing the design problem is key. I think that the problem behind the younger generation not saving is the depletion of financial literacy. The education of financial literary. From here I narrowed down the different means of education such as; parents, primary schools, high schools, tertiary education and financial institutions. From here I will chose a specific education segment and look at how they can offer a solution to the problem, for example programs and campaigns and what they will consist of. I will also be exploring the definition of financial literacy and how this can support sensible consumerism, a problem inherently linked to the overall brief. I have expanded my means of research by exploring superannuation/company reports and documents, as well as researching banks, ABS data and conducting interviews and group discussions within the target group.
Sarah McGill
u3115075
Reference:
Dr. Raghavendra Reddy, Gudur, R-R.G (2014), 8600 Graphic Design Thinking and Research, Lecture 5, Week 5: Ideation, retrieved from http://learnonline.canberra.edu.au/course/view.php?id=11754.
Thursday, 18 September 2014
Friday, 12 September 2014
Week 5: Project 1 problem statement discussion
Today we discussed how we are going to
approach our design brief for our concept report. As a class we discussed the
many issues that cause young people to not think about saving for the future.
Some of these issues were related to society in regards to the perceived value
of money, high consumer driven environment, high cost of living and lack of money
education. The way I approached a particular view in this brief was by asking friends
about their saving habits. With this knowledge I concluded that with a higher
cost of living younger generations have less disposable income and what they do
have left is most likely spent due to consumer driven decisions. Therefore I think
the main problem is the depleted knowledge and education of why it is important
to save and techniques of how we can realistically save with a small income in
mind. This could encourage youths to have saving on their mind, looking at achievable
goals for the future.
After learning the distinction between attitudinal/behavioural and qualitative/quantitative research methods we looked at what techniques we were going to use to collect our data. I am going to look at:
- Bank research (savings campaigns, options, rewards - how many banks do this?)
- ABS statistics ( employment and income of 18 - 25)
- Interviews (attitudes towards value of money, do they save?, why?, their saving techniques, what do they spend disposable income on?)
- Group discussion (new problems, ideas or concepts, further understanding)
- School programs (independent research) What age? Is it continuous/reoccurring learning? Primary, High school?
- Surveys (if more research is needed)
Sarah McGill
u3115075
References:
Dr. Raghavendra Reddy, Gudur, R-R.G (2014), 8600 Graphic Design Thinking and Research, Lecture 4, Week 4: Design Process and methods: order out of chaos. Retrieved from http://learnonline.canberra.edu.au/course/view.php?id=11754.
Dr. Raghavendra Reddy, Gudur, R-R.G (2014), 8600 Graphic Design Thinking and Research, Lecture 3, Week 3: Design problem. Retrieved from http://learnonline.canberra.edu.au/course/view.php?id=11754.
Friday, 5 September 2014
Week 4: Design Process and Project 1 Introduction
In this weeks tutorial we discussed our homework in groups of three. Our homework in the Week 3 lecture: Design problem was thinking how to to approach 'redesigning a watch', thinking of questions like what the problem is and how to reformulate it. I initially thought of the problems and functions of a watch. It is a functional portable device that tells the time. I thought a problem with the watch was that it was bulky and uncomfortable to wear on a daily basis. From this I developed possible solutions.
However as I discussed this with my classmates the idea came up that to redesign a watch, the watch itself has to become obsolete for the sake of progress and innovative solutions. We need to look at the original problem that caused the watch to be made. We have to move backwards to truly understand the nature of the problem. A watch was made to be a portable device to tell time. Before it was portable, clocks and sundials were made to tell time. Why do we need to tell time? To schedule/plan our day and adhere to it. Therefore to reformulate the problem we are looking to design a personalised item or means of scheduling or planning your day. We further discussed the importance of the watch and how it has become an item of style rather than function.
In understanding this concept we were given the brief/outline for our first project that looked at how a bank wanted to change the mind set of youth to start saving money now to prepare for the future. We discussed some of the major problems this posed such as less disposable income with a higher standard of living, the perceived value of money at a younger age, lack of knowledge, additional debts (university), diminishing trust in banks, alternative means of spending money (travelling and material items) and overall socio-cultural influences (media). In response to this we suggested the information we thought we would need to address this problem such as economic statistics, census data, surveys to further understand youth phycology, benefits of saving and bank rewards.
Sarah McGill
u3115075
Reference:
Dr. Raghavendra Reddy, Gudur, R-R.G (2014), 8600 Graphic Design Thinking and Research, Lecture 3, Week 3: Design problem. Retrieved from http://learnonline.canberra.edu.au/course/view.php?id=11754.
However as I discussed this with my classmates the idea came up that to redesign a watch, the watch itself has to become obsolete for the sake of progress and innovative solutions. We need to look at the original problem that caused the watch to be made. We have to move backwards to truly understand the nature of the problem. A watch was made to be a portable device to tell time. Before it was portable, clocks and sundials were made to tell time. Why do we need to tell time? To schedule/plan our day and adhere to it. Therefore to reformulate the problem we are looking to design a personalised item or means of scheduling or planning your day. We further discussed the importance of the watch and how it has become an item of style rather than function.
In understanding this concept we were given the brief/outline for our first project that looked at how a bank wanted to change the mind set of youth to start saving money now to prepare for the future. We discussed some of the major problems this posed such as less disposable income with a higher standard of living, the perceived value of money at a younger age, lack of knowledge, additional debts (university), diminishing trust in banks, alternative means of spending money (travelling and material items) and overall socio-cultural influences (media). In response to this we suggested the information we thought we would need to address this problem such as economic statistics, census data, surveys to further understand youth phycology, benefits of saving and bank rewards.
Sarah McGill
u3115075
Reference:
Dr. Raghavendra Reddy, Gudur, R-R.G (2014), 8600 Graphic Design Thinking and Research, Lecture 3, Week 3: Design problem. Retrieved from http://learnonline.canberra.edu.au/course/view.php?id=11754.
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