Today we focused on the first assignment, the concept report. We talked in our groups and with Rahgu about how we are going to approach this brief in regards to our problem formulation, research, ideas and concepts. We all asked questions about anything that we did not understand and went over the report structure that is expected. As mentioned in the week 5 lecture 'Ideation' by (Raghavendra Reddy, Gudur, 2014), defining and framing the design problem is key. I think that the problem behind the younger generation not saving is the depletion of financial literacy. The education of financial literary. From here I narrowed down the different means of education such as; parents, primary schools, high schools, tertiary education and financial institutions. From here I will chose a specific education segment and look at how they can offer a solution to the problem, for example programs and campaigns and what they will consist of. I will also be exploring the definition of financial literacy and how this can support sensible consumerism, a problem inherently linked to the overall brief. I have expanded my means of research by exploring superannuation/company reports and documents, as well as researching banks, ABS data and conducting interviews and group discussions within the target group.
Sarah McGill
u3115075
Reference:
Dr. Raghavendra Reddy, Gudur, R-R.G (2014), 8600 Graphic Design Thinking and Research, Lecture 5, Week 5: Ideation, retrieved from http://learnonline.canberra.edu.au/course/view.php?id=11754.
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